Me & Rebecca first met up at King's Cross Station and did lots of sketches together about what might suit—such as exclamation marks and the idea of "shhh..!"—hinting at something exclusive—like a secret sample sale. We settled on "tsst!!"—an abbreviation for The Sample Sales Team—so the final logo both grabs your attention and references the bespoke service for designer fashion.
For the font we used the bold poster version of Vesterbro—wanting a friendly, fashion editorial look—paired with Open Sans to keep things simple & flexible.
When looking at a design, I consider not just design elements but also the words to make sure a strong message is conveyed.
Thank-you!
Rebecca Shainfeld & The Sample Sales Team for the collaboration on this project.
