Hi, I'm Rebecca of Artmemos — my brand design practice. All of the projects shown here I've worked on from concept to completion.
I enjoy working with people on the ideas behind their business — finding the human connection — what matters — and how to convey this through imagery & words.
To me, design is about purposeful communication and how to simply convey this.
My expertise is in clearly communicating what works with a design and creatively implementing this to ultimately create the right impression and the most impact. I've developed these skills from working for a variety of businesses—from ecommerce start-ups in the 90s to large cultural organisations—and recently partnering directly with founders on their brands.
Through this experience—I create clear, purposeful & impactful designs. This can be seen through examples of my work where I’ve created bold, structured layouts; designed logos alongside a visual language; and lead on campaign designs that work across all media and formats.
With my designs, I strive for clarity, engagement and distinctiveness.
My process involves 4 stages:
1. Ideas phase
2. Design phase
3. Evolve phase
4. Art phase — delivery of final artwork & assets
What I do:
Brand identity design
Editorial design
Editorial design
Design-led campaigns
Print production
Digital & web design
Art direction
Art direction
Visual language systems
A few of the organisations I've worked with:
Work history:
Education:
Bachelor of Fine Arts
University of Canterbury
1997